SEO-The Basics

Search Engine Optimization pertains to the rankings that the major sites like Yahoo, MSN and Google award to sites that draw most searches by users of those sites for each category of article on the internet. The most liked and widely read article that people keep accessing is allotted the highest ranking. Learning SEO involves the techniques that can be employed to ensure an article to climb up the desired top 20 ranking position. In spite of the many spider and bots targeted methodologies involved in securing the coveted rankings, it remains true that organic content is still the best bet to assure an article reaching the pinnacle in all categories. That is almost a given, owing to the fact that it is at the end of the day, a human who is the target audience of any written word. 

The main factors affecting the ranking that is achieved by the search engines is done by tracking the articles employing web Spiders. These spiders run through the written word and look for the theme, originality, number of links that the article offers to provide insight, wherever required, domain name, the font size, keywords in title, headers and of course the density of a particular word(keyword) that best defines the article content. 

The terms that the technically aware populace would use to describe all the above attributes are Website Optimization, Keyword research, data collection and online deep links.

Given the mix of technical and writing skills required to achieve a requisite higher ranking in the major search engines, learning the basics of SEO can help provide better website management campaigning.